With December on the horizon, it's time to make your brand stand out with key techniques to keep your customers engaged with your brand and attract spending dollars from new customers.
Promotional products can boost holiday sales if used properly and effectively. The first step is to use promotional products that are the most useful. Useful promotional products get the highest usage from consumers, which means that your brand and logo will be front and center in their daily activities. The power of the subconscious mind is strong and seeing your brand everyday will make an impression in the minds of consumers.
Boost your holiday sales with promotional products!
Say "Thank You" To Loyal Customers
Pull all your best customers and clients and offer them a special gift. With those gifts, include promotional items that they can use outside of your products/services. Tech promotional products are the perfect way to boost your gifts with promotional power banks, promotional speakers and promotional USB's. Treat your best customers like loyalty with gift packages that include the best promotional products.
Niles Spark Speaker
Bonus with Purchase
Encourage your customers to spend MORE by advertising a bonus with purchase program. Here you can use tech promotional products as the bonus item. Technology products are highly sought-out, extremely well received and have a high-sense of product value.
Use tech promotional products to boost the value of your brand and the value of spending more. Mega power banks, eco-friendly promotional products and gift sets are great bonuses for purchase promo items!
Lakeshore Night Light Wall Charger & Mega Power Bank Gift Set
Social Media Giveaways
A very effective and simple way to boost your brand identity and stand out from the noise is to host a social media giveaway for a prize bundle. Engage your following and even grow it by hosting a raffle of your products that include tech promo products to support your brand. Including a premium speaker and power bank to your gift basket giveaway will surely enhance your product offerings and engage your target customer to use your branded products in their everyday living.
Tech promotional products are HOT HOT HOT ITEMS in the marketplace. Use them to your advantage. Boost your brand identity and make sure your customers are seeing your brand as part of their lives and not just another product on the shelf.
The healthcare industry is full of information waiting to be distributed to their patients and community. Nothing transfers loads of data, images, video content and marketing collateral better than USB’s.
Using USB’s, the healthcare industry is able to connect with the local community, activate patient outreach, community awareness and drive support. Pamphlets get tossed in the trash, but USB’s are useful for years to come.
Morris Pill USB
The business of real estate is all about finding a house that your clients can turn into a home. Take USB’s and use them as a way to promote your best listings on a flash drive with your logo that people will remember. Going house hunting with clients? Download all the homes you’ve chosen into a USB flash drive so that your clients can easily browse the listings at home with ease without shuffling through tons of papers.
Hitt Colorful Soft Flexible Modern Key USB
The financial industry is one of the strongest sector with banks, insurance, and investments with “finance and insurance represented 7.5 percent (or $1.45 trillion) of U.S. gross domestic product” .
They need great promotional products and USB’s keeps their brands in the eyes of clients as a reminder that they need to be financially secure with their products and services. Credit card shaped USB’s are perfect for the financial industry for the obvious shape and great way to use as a business card with complete functions.
Broadview Card USB
FOOD & BEVERAGE
The food industry in the United States represents a $1 trillion annual market, which is almost 10 percent of the U.S. Gross Domestic Product. In other words, food and beverage marketing is a gold-mine opportunity for creative marketing professionals.
The F&B industry is one of the industries spending advertising dollars on influencer marketing. A recent chart by eMarketer shows just how valuable it is, with influencer marketing for CPG (consumer packaged goods) food brands realizing a whopping $14.29 in earned media value.
When reaching out to influencers to share your brand’s products or restaurant’s menu, using USB’s as an added promo can share information like new menus, commercial videos, recipes, product information and so much more. Get creative with your USB promos for your food & beverage brand.
U.S. lifestyles are changing to center more around experiences and less around owning things, especially among younger consumers. More than half of millennials, for example, have taken at least one personal international trip in the past year (2017).
This trend has given way to the “sport leisure” style that has become the largest category in the U.S. sneaker space. The red-hot athleisure trend has led many retailers and brands to unveil their own collections in recent years, and the term has been added to the dictionary. Now there's more evidence that it's not losing steam.
Get your USB to reflect the active lifestyle that includes high-style and leisure activities.
Brookville Army Tag Necklace USB
USB’s are far more creative than you might think. With many different shapes, any industry can find a unique USB that is customized for their specified brand and target audience.
If you don’t find the USB shape and style you are looking for in our catalog, we have custom sourcing abilities to find the exact USB style you are looking for or create a 100% customized shape from your design and concept.
1. Submit sourcing request
2. Provide us with your hi-res image of the product with specification
3. One stop service from concept to delivery
4. Connections to hundreds of certified factories to source your idea/product
5. We will manage your custom sourcing project from concept to prototype, to quotation to delivery
6. Hassle-free project management
Free Virtual Mock Ups
Order your FREE virtual mock ups of any USB promo to see your brand in action on your next customized promotional product.
OFFER A VIP DISCOUNT CODE
Starting in early October, begin to promote a special VIP Discount for Black Friday only for subscribers. This will help you to tremendously increase your email list while rewarding your existing loyal customers.
Encourage your subscribers to start browsing and saving their favorite items in their shopping cart for easy check out on Black Friday. On Black Friday, blast your VIP discount code and enjoy the online sales! If your store is on Shopify, target customers with items in their checkout or abandoned carts and remind them of their recents saves and interests and encourage checkouts with your code
CREATE MYSTERY CAMPAIGNS
Entice your customers to shop at your store by offering a mystery gift for each paying customer. An example is to gift $25-$35 purchases with a small gift or coupon to use in their next purchase. A $50 or more purchase gives your customers a selection from a mystery box.
You could also use a tool like Scratch-It to create and send interactive mystery discounts that customers have to reveal by digitally “scratching” their screens. It’s like emailing your customers a Black Friday scratch-off coupon. The customer “scratches” the coupon to reveal a discount of 10, 15 or 20 percent. Here’s an example from Forever 21:(Five Stars)
(Photo courtesy of https://blog.fivestars.com/boost-your-black-friday-sales-with-these-5-promotion-ideas/)
MAKE IT A PARTY
(Photo courtesy of https://www.gluestore.com.au/blog/peking-duk-x-glue-store-in-store-event/)
Black Friday is THE BIGGEST shopping day of the year. It's a party! Invite your customers to come by for an exclusive Black Friday in-store event and make it as big, fun and interactive as you can. Add music, promotional freebies and with all your added promos above, you will make an amazing day of sales on Black Friday.
Promote it on social media and encourage customers to share it using a special hashtag to generate more interest about your brand. Have fun with it and enjoy the sales it generates!
"If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value." Guy Kawasaki
Value. We all want our customers to see our businesses, services and products as valuable. But how?
Some customers purchase from you because of price. You may be the lowest compared to your competitors. Other customers might purchase from you because you offer the best service. Price may be higher than your competitors but your service far exceeds the rest.
In examining your business, ask yourself, what value to you want your customers to receive? Check out these steps below to determine what kind of value your business offers your customers.
Price Leader vs. Service Excellence
Walmart is a renowned price leader. Amazon is right there with it. This means they hold such power in pricing that other stores have almost no choice than to keep their prices at their price structure or lower to attain customers.
According in Investopedia, " Price leadership is when a leading firm in its sector determines the price of goods or services. This can leave the leader's rivals with little choice but to follow its lead and match the prices if they are to hold onto their market share. Alternatively, competitors may also choose to lower their prices in the hope of gaining market share.
Do your customers find value in your brand because your offer the lowest prices? Is that the value you offer to your customers?
Service Excellence has a little bit of different approach in value. The value isn't in the low price, but the experience. You may be solving a problem, making life easier, helping to reach goals. Has anyone ever hired a personal trainer?? NOT CHEAP! But people who pay for a personal trainer pay for the special one-on-one attention versus $30 a month at a gym where they don't know how to use the equipment.
Know Your Customers
Creating value starts with understanding and knowing your target customers. Knowing your cutsomers isn't just a vague overview. You need to know their goals, desires, concerns, lifestyles, etc. This will help you determine what they want and what they're willing to pay for.
"Consider Southwest Airlines. In 1973, Southwest cut its fares between Houston and Dallas in half in a price war with competitor Braniff International Airways, a move that threatened to bankrupt the upstart airline. Worse, the low fare didn’t draw large numbers of flyers.
Why? Because flyers between Houston and Dallas didn’t care about price. Most were corporate executives who didn’t even handle their own bookings. What they cared about was luxury.
Eventually, Southwest realized its mistake. It bumped airfares back to $26 a ticket and offered a complimentary bottle of Chivas Regal to each passenger. Executives, suddenly able to expense flights and get free liquor, swarmed to Southwest" (All Business)
Always Improve Customer Satisfaction
There is nothing more golden that happy, satisfied customers. Creating quick and easy surveys online on a regular basis helps you to understand their needs and wants and implement to give it to them. It's also a great opportunity to monitor your brand's identity in the marketplace.
In retail settings, always have training and management mentoring to staff to keep customer service at it's highest level possible.
All of these combined will give your customers such a positive overall experience with your brand on and offline.
You can also use promotional products in a B2B context, utilizing corporate gifts, for example, as a way to encourage brand memorability. They can be used as free giveaways, complimentary swag to accompany a purchase, thank-you items or rewards for brand engagements." (Entrepreneur)
The Real Value
The real value of promotional products for your brand is it's longevity. A power bank with your logo on it lasts much longer than an instagram post that will be forgotten the next day...next week if you're lucky.
Find a useful product that you know will your customers can relate to and remind them everyday about your brand by adding you logo with art, a quote, a cartoon.. whatever you want that fits your message. And they will remember you.