2017 proved to be the year where promotional products were leaning towards more quality, high-end swag instead of cheap throw-aways. Eco-friendly products have that high value perception, products that are sustainable to the earth and also offers lots of beauty to a promotional products with your buyer's logo imprint.
According to the Sustainable Products Corporation, sustainable products “provide environmental, social, and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposal.”
*Cotton *Bamboo *Cork
Best of all, sustainable items can be branded with your company logo, just like any other promotional product.(Delta Marketing Group)
This year PSI's managing director Michael Freter defined latest megatrends:
“There’s an unmistakable trend towards sustainability and high-quality products”
Update Your Company's Green Marketing Strategy
By promoting your brand with eco friendly promotional products, your company is taking part in a revolutionary movement that defines this generation. Decrease your company's ecological footprint and increase brand awareness with sustainable promotional products you can feel good about giving away. (Delta Marketing Group)
We successfully launched our Exclusive Distributor Program and ASI Chicago 2018 and we are so excited to provide key distributors special tools, exclusive access. lowest pricing and sales support in our Exclusive Distributor Program.
Want to know a little about the Exclusive Distributor Program? Here it is:
*Get your own brand sub-domain with tech promo items. *Build the page into your existing website. It's that easy! *You sell and we take care of the rest. *Seamless management of logistics and shipping to customs. *Drop shipping so your brand identity is protected. *Provide your buyers with our QuickShip, OnDemand, Simports and 4Sourcing programs. *Real time pricing updates.
*Capability to manage all your tech promo customers and order online. *End-buyer traffic directly to your site.
CLICK HERE to sign up and be part of our exclusive community of distributors!
We are always trying to crack the code of what your buyers are looking for and searching for their marketing and advertising campaigns to help guide you on pitching the right products that will produce the highest sales potential with the larget profit margin.
We gathered some Promotional Product Buyer Insights for you to think about so that you will be confident in your sales approach and promo pitches.
They Don't Give Away Low Quality Products
According to ASI Central, 74%of company's surveyed disagree about giving away low-quality promo products. Low quality products many times also have short shelf-lives, low useful qualities and are easily forgetable.
Offer your buyers high-quality products that will produce even larger brand impressions, longer advertising and more impactful branding that makes your buyer's brand and products stand out in the mind of the targeted consumers.
Popular Promotional Products
The most popular promotional products in terms of favorites listed by those who were surveyed were USB drives, pens, an electrical item, or a mug. (BrandWatch)
They Are Comfortable Researching And Buying Online (ASI Central)
One fof the biggest shifts in the promo industry is that your buyers are more and more shopping and ordering online and hop from one distributor to the next. In fact, it is their PREFERRED way to research and buy promos. So, if that is the case, how are you as a distributor making sure that they are landing on your website? How are you giving buyers this information in a way that they prefer to receive?
27% of Buyers Think It's Cheaper To Purchase and Research Promos Themselves (ASI Central)
Another 15% don't even know distributors are an option!! (ASI Central) How crazy is that?? Now more than ever, your services as a distributor are needed.
We know that you have better resources and deals to give buyers because it is your entire business! You do all the price matching, research retail trending productst that would be great promos for brands and work tirelessly to provide the best service to help buyers achieve the highest success in their promotions.
Make sure that buyers know about you. Don't stop reaching out to new clients, smaller clients and fresh new markets you may not have worked with before. Become a true expert in your niche of promos and provide access to the latest information for your buyers promo questions and concerns.
Customization offers end-buyers the ability to have complete control of their promos for a higher-impact to remain in consumer's minds. In many cases, simply adding a logo to an existing product does well. However, with the marketplace saturated with so many branded products, how can your end-buyers make sure that their promos are standing out and being used and talked about??
In the age of digital influencers where everyone with a Instagram account and followers who engage have the ability to promote your end-buyer's brands and products, promo products have an even bigger way to cross over to audiences if these influencers mention their brand.
Carefully thought out customized promos give your end-buyers productst that consumers will remember moreso than throw away promos that get shoved in the back of the drawer or forgotten about.
Wearable tech is more and more part of our lives and in the promotional industry, useful tech products is a very smart way to market your buyer's brands.
Tech products have high perception value and industry leaders and tech enthusiasts are expecting exceptional growth in the wearable market. According to Statista, the number of connected wearable devices reached 453 million in 2017 and is forecasted to reach 929 million by 2021. (Business.com)
Paying attention to what is trending in retail is a smart way to brand promo products that will for sure make an impact with consumers and wearable tech are some of the most trending retail products in 2018.
Check out some of our recommendations for wearable tech promos that you need to consider with for your buyers.
Today, smartwatches work as supporting devices to enhance the mobile experience, but soon they will become smarter. In 2018, we can expect advanced watches that not only match smartphones but may replace the need for them. Though we can already monitor daily activities and health records using our smartwatches, we may get information in a more usable form in the future. For example, we could determine glucose levels in our blood, link it to our schedule, monitor our stress levels throughout the day, and distinguish the people and meetings who give us the most stress. (Business.com)
Wireless Bluetooth Earbuds
When it comes to tech, wireless is the way to go. Earbuds with wireless and bluetooth technology is perfect for the modern consumer that goes from work to family travel, work to the gym and so on. Even for the family-focused consumer, modern day family life can take parents from their daily commuute towork to school sports practices and more.
Tech Key Chains
USB's and power banks are some of the most useful tech promos for it's ability to store information on the go. Everything from full catalogs, videos, reports and more can be stored easily in a small USB instead of the hassle of printing paper. And power banks hav become the perfect secondary device to help power phones and other devices. It's become a must-have and a powerful tech promo product. USB & Power Bank Key Chains make the device easy to carry around.
So, when you're pitching your buyers some of the best promos, share these wearable tech items for their next promotional campaign!
Influencer marketing is part of almost every advertising strategy for your buyers. They connect with influencers on social media, pick out ones they believe will help promote their brand and products, work with them and gift them with products and gifts.
When it comes to gifts for influencers there are a couple of ways to make sure your promos will have a great impact on your campaign and that influencers will want to share about your buyer's brands all over the web.
Make It Useful
69% of consumers would pick up a promotional product if they deemed it useful (Promotional Products Association International). Brand promo products that will be useful every day and influencers have the opportunity to see your brand name in their daily vlogging and blogging.
Gift Tech Products
Let's face it, influencers are in social media and they are in tech and digital all day long. Gift items in tech that will help their vlogging and blogging. USB's, power banks, vlogging cameras, speakers, ear buds and other useful tech items are perfect tech promos that influencers are sure to appreciate and use on a daily basis. These are premium gift items that will help them with their daily social media, blogging and vlogging and make your brand a partner in their success.
Support Your Products with Promos
These days promotional items have become covetted items! Support your products with promos to create an amazing gift set. Along with your products, gift promos to support retail items. Promotional gifts have your brand logo front and center and has the ability to be displayed in other places like the office desk, kitchen, bedroom, family room, personal spaces and more that your products might not have the ability to. Get creative, have fun with your promos and your influencers will have fun too.
Jamie Braaten, director of business marketing and partnerships at General Electric, sees experiential marketing as the ability to physically bring a brand to life and give users an opportunity to experience, feel and engage with it in a way they aren’t able to do otherwise. “I think physical experiences are kind of at a premium right now,” Braaten says. “Brands are seeing it as an opportunity to cut through the noise in digital.” (ASI)
What Is Experiential Marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. (Wikipedia)
Unique Promotional Products Will Utilize the Law of Reciprocity
Experiential – Let's Get Physical… Pop-Ups, Events, Activations
Consumers who increasingly seek engaging, two-way brand conversations increasingly turn to ad blockers to defend against the onslaught of irrelevant targeted messaging. Over ninety percent of people feel digital ads have become more intrusive over the last two years; researchers estimate that $7+ billion of digital ad spent has been wasted. Add to this the heated conversation regarding ad fraud, fake news, and poorly targeted ads, and there’s little wonder why consumers increasingly tune out brand talk.
Smart marketers are moving beyond traditional publicity-oriented stunts to a focus on scalable, measurable brand promotions, especially temporary brick-and-mortar or hybrid digital, pop-up activations to encourage interactive consumer/brand experiences with the goal of establishing new or cementing existing relationships. Emotional connections with consumers built around experiences – whether in support of a product introduction, exclusive offers, one-on-one engagement, or community bonding – engender levels of meaning not possible with digital ads. Add in the opportunities for engaging with new fans, along with the ability to re-engage with and energize one’s customer base, and the power of experiential becomes obvious. (Branding Mag)
Stop thinking of your promos just as cheap mass giveaways. Yes, there will always be a place for that. But elevate your branded products marketing by thinking EXPERIENCES. Use promo products as a way to enhance and elevate an experience.
People won't always remember what you gave them, but they will always remember how you made them feel.
2018 brings us a lot of useful and intersting tech promo products. This year is all about customization and premium promo products that really make brands stand out offering high-end retail products as promotional gifts and giveaways.
The promotional products industry has been distancing itself from it's low-cost perception (ASI Central). With that comes the rise in premium gifts, customized branding and the opportunity for brands to provide branded products to promote their company and products.
For decades the promo product industry has been synomous with cheap giveaways that seamed like afterthoughts, pushing as many products at the lowest cost at the hands of as many consumers. You would be suprised at how much your end-buyers actually want to be educated on which premium products will enhance their brand's consumer perception and how can they can use premium promo products to lead against their competition. This is where you as the distributor comes in to consult and be a true partner to your end-buyers.
We want to show you the coolest trends in tech promos in 2018 that if you helped your buyers upgrade their promos, you'd be a hero because they'd be the talk of the town to their consumers!
Instead of screaming out to the crowd and hoping someone hears you and will be interested in buying from you, why not pull your buyers in with marketing content that speaks to their needs for their businesses.
In today’s marketing landscape, when someone is looking for the product you distribute, they do what you just did – they search for it on Google or some other online search engine. And even if your company is the best distributor out there for them, if you aren’t ranking on these search engines, your customer can’t find you. Instead, they will find other businesses that are investing time and energy into inbound marketing practices that are getting them the better online exposure. (manobyte)
We know you are competing with many large (some even giant) distributors out there. And even as a sales manager for those giant distributors, inbound marketing can also increase your personal sales goals with carefully crafted information (content) that will pull in buyers to your personal sales instead of the next sales manager.
How to keep your client's interest and continued loyalty to do business with you.
In this industry, free samples are key. Nothing can sell promos more powerful than brands seeing their logo imprinted on promo products with their own two eyes. But, it can feel daunting knowing that you're eating the cost. Is it worth it? Is there real ROI? Just as you continue to educate the end-user of why they should buy promotional products to keep consumers interested, why wouldn't you adapt the same principle to keep your clients interested in your business??
This is exactly what happens when your business offers free samples to customers. In exchange for receiving something from you, they feel compelled to do something “nice” in return — like purchase a product as a “thank you” for getting to try a sample.
Joe Pinsker reported on this psychology and how it impacts shoppers at Costco, a retailer that is well-known for its generous and widely-available samples.
While shoppers might feel obligated to give your brand something once they receive a product sample, Pinsker also noted that another pressure that might be at play when you give away things for free.
A study he quotes in his piece for The Atlantic suggests that “samplers with a heightened awareness of the presence of others at the sampling station may feel a level of social ‘pressure’ to make a post-sample purchase.”
In other words, it might be guilt that people feel instead of the desire to reciprocate. Either way, the psychology of offering customers a taste of what you’re selling works in your favor. (Shopify)
Do Free Samples Increase Sales??
Just as promo products work for end-users, they will for you too.
The first one is that by offering a quality product as a free sample, it makes the rest of your inventory look good. If your product is of low quality, it’s unlikely that consumers will be interested in spending money on your products in the future.
Second, if you’re entering the marketplace with a unique product – one that may be difficult to describe – giving free samples will help your potential audience get a taste of the product. (Upserve)
Have a Plan
One thing is for sure. Free samples can get expensive. You know it as much as we do. So it's best to always have a clear and concise plan of how you're going to use your free samples to boost sales and target clients.
Networking Events: If you're going to an industry event where your potential buyers will be, it's good to have free samples with your self promo to give to those who you feel you made a sincere connection with. Having that first initial positive impression plus given a great free sample product with your name on it will for sure make your meeting a memorable one.
Something To Talk About Later: When you give someone a free sample and you have their information in return, it gives you something to talk about and ask about when you follow up. "Hi Lisa! How has that Digital Sketch Board been working for you? Isn't it so fun to use!"
Giving a free sample gives you more exciting talk points when you follow up instead of the typical, "It was nice to meet you..."
Who Will You Give The Samples To: Sometimes it's not always wise to give everything away to everyone. Maybe you want to give free samples to entice your exisiting loyal clients to show them a brand new promo product they should purchase. Or give brand new clients a welcome gift for doing business with you of your best selling promo product item so that they know that you're their resource for this product.
Whatever strategy you choose, make sure that you have a plan so that you see results and use your budget wisely.
Sales have been lackluster and it's time to brush it off and start new strategies to boost sales in the next quarter. But how? It seems like every tactic has already been done before and you're feeling a little discouraged. Treat this slow season as an opportunity to come out with fresh ways to attract new customers and continued loyalty from your existing clients.
We have some ideas for you to help increase sales when sales have been slow. Check it out.
Create A Loyalty or Rewards Program
They say the low-hanging fruit are the best sales to go after first. If you don't already have a loyalty program in place for your existing buyers, this might be the time. It's important that you track your sales and client list to know who, what and how many times they've placed orders.
You can offer a special discount after a series of orders, free products as loyalty perks and gifts or a mix of both to keep it interesting.
The sparse nature of the B2B customer is exactly what makes a B2B rewards program so effective. When there aren’t many customers to chose from, you have to invest in acquiring new customers while simultaneously retaining the the ones you already have. This combination of acquisition and retention marketing gives rise to the need for rewards. (smile i.o.)
Start Content Marketing
Content Marketing is a way to advertise your business indirectly by offering useful content that will help your buyers in their businesses. Content marketing is used in blogs, videos and social media and every distributor should be utilizing this marketing tactic to reach new buyers and give existing buyers the opportunity to keep your brand in the front of their minds.
Content marketing works best when you answer questions that your buyers are asking, giving them tools and ideas to increase sales and helping them stay informed with the latest news in the industry. If you haven't started a business blog -- NOW IS THE TIME!
What other ideas have you implemented to boost sales after a slow season in the past?? We want to hear from you!
Home buying is in full swing and the real estate business is one of the biggest sectors using promotional products. We've got some great ideas for you to show you that this market is a great selling opportunity for tech promotional products.
USB: Instead of your buyers spending all their money on printing expensive booklets of their personal listings, why not instead give home buyers a USB filled with photos, video home tours, home descriptions and more in one sleek USB.
You better believe they will be more reminded of this realtor more than anyone else. Have your buyers imprint their real estate company's information on each USB so that home buyers are always reminded of who to call when they're ready to purchase.
For mortgage companies, USB's are great giveaways at events to give prospective home buyers all the information and guides they will need to prepare to apply for a mortgage loan. Upload mortgage calculators, a video commercial, guides and sheets so that home buyers have all the information and forms they need to start their mortgage loan application process.
POWER BANKS: When home buyers are out searching for homes with their realtors, they are usually seeing several homes in one day. This makes for many stops and their devices need charging.
Power banks offer home buyers the security of keeping their phones charged throughout the day of viewing homes so that they can take pictures and videos of their tour for their personal files to reflect on when deciding on a home to purchase.
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Back to School is one of the top promotional seasons of the year where brands and companies capitalize to increase sales and exposure. Parents are rushing to buy school supplies, decorate dorm rooms, buy new clothes and purchase electronics. And it's the perfect time to use promo products to get your buyers brands more exposure to increase sales.
We wanted to give you some great ideas you can pass on to your buyers and help you increase profits! Sign up to be a Promoter Insider and DOWNLOAD THE FREE GUIDE. Promoter Insiders automatically receive it in their inboxes!
You have the right products for your client and you've given them a nice price and even offered a discount. They should easily close on your proposal and move forward, correct?? Many times, no. Because even though the deal is good, they don't have the sense of urgency to purchase right now and with you. They may say something like, "I'm shopping around", or "Let me get back with you after I have reviewed this with my team". It can be downright frustrating!
Here are some great tips to how to create a sense of urgency with your clients to increase sales.
Asking questions and creating engagement and conversation may be one of the hardest things to do with some sales people. It makes them feel vulnerable. However, asking questions will give you insight to their needs, make them remember why they need your products and give you the opportunity to level with them in a way that directly affects their business.
Is your industry getting more competitive? Most industries are. Capitalize on your prospect’s awareness that they need to act to maintain their edge -- or gain one in the first place.
How do you avoid getting caught in a pricing war? Chances are, your prospect would love to find a differentiator that would save them from race-to-the-bottom pricing. You just need to explain why your product is that differentiator.
If we cna work out a solution sooner, how does that help you? Fixing a problem earlier rather than later is almost always a good thing. The best part about this question is that the buyer puts those benefits in their own words.
Create A Need
Creating a sense or urgency isn't about having a limited time to purchase or limited quantities of products. The urgency is about the need itself. If you want people to feel a sense of urgency for buying your product or service, you need to know why they need it now.
As distributors, your buyers are always looking for who is selling the same products for the cheapest prices. It probably takes so much of their time away from actually running the business. So, solve this problem by letting them know that you price match your products against competitors every week, and you're already doing the leg work for them! They will see that because of that, they need to buy from you NOW.
Find Reasons To Continue Communicating Value
Continue to keep your prospects engaged by sending thoughtful notes, updates, relevant articles, case studies, eBooks and referrals. It only takes a few minutes each time, and becoming a valuable resource while staying on their radar will keep your offerings a point of focus. Obviously, pestering isn’t the goal. Offering beneficial information that informs your prospects’ decisions will be welcomed and help in maintaining communication while building rapport in the process.
Key takeaway: You worked hard to plant the seed with your prospect, now make sure it grows. Providing value with persistence is what leads to sales wins.
Try incorporating these simple steps into your everyday sales process, and you will not only create a stronger sense of urgency among your prospects, but help build the trust, rapport and satisfaction that will ultimately make the buying journey a success for all parties involved.
What tips do you have to share about creating a sense of urgency to your clients?
- The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.
Brand identity goes beyond a great logo or image. It is also in the promotional products that the brand chooses to promote themselves that keeps them at the forefront of consumer's minds, which then converts to sales. Although people tend to forget the billboard they saw on the way to work or the ad they read in a magazine yesterday, people rarely forget the business that gave them a premium promotional product.
Pens and mugs get shoved in the back of drawers and cupboards. Although effective in brand awareness for many years, premium products are ones that have immense gift value, perception of quality and drives harder to create loyalty and sales with those who are gifted with the items. They know they are receiving something special and out of the norm, and they will immediately become a captive audience and influencers for the brand.
Use Promotional Items As Business Cards
Premium Business Card USB's gives your clients' business dual purpose. Add a great image with company info and this business card is a definite upgrade and value with USB capability.
Use a premium promo item to incentivise larger sales at retail, subscribing to a newsletter, attending a sponsored event or opting in for a service.
Not surprisingly, the premium promo products most valued by recipients were that were deemed to be most useful. You and your clients have a lot of room for creativity with tech items, especially with customizations. And tech products are the most useful promo products as technology is part of everyone's daily lives, young or old and crosses economic classes.
When pitching tech promo products, it's important to highlight relevant and useful items.
In the United States, most adults own at least one technology device. 77% own smartphones, 73% own desktops or laptops and 53% own tablets. Your clients can enhance these products, protect them, add to them at the same time displaying their logos.
By sharing these studies, your clients will be on their way to an incredible high level of brand exposure and your sales success!
Many companies worry about investing too much because an employee might leave unexpectedly. But the exact opposite happens when companies invest in their employees. It creates loyalty, a sense of alliagance and pride to be an employee of an organization that values their time and work.
Clear and concise onboarding of your brand is critical to employees’ understanding of your company and what you stand for. Make sure they know how you differ from your competitors. Express how your core values, your mission statement, and your brand are all connected. Making your employees ambassadors of your brand also gives a greater number of voices opportunity to do the speaking. Make sure they’re speaking the language you want associated with your brand.
Give The Gift Of Choice
It might seem counterintuitive to allow choice when you’re trying to inspire loyalty, but this really can work in your favor. By giving employees some freedom and control — letting them work from home occasionally or make consequential decisions on projects, for example — they will feel their input is trusted and will respond positively. The giving and receiving of trust inspires employees to go beyond their normal scope.
It's true that millenials have different priorities in the workplace than their predecessors. While money is desirable and a driving factor, having a life outside of work, freedom to work flexible hours, and an environment that fosters teamwork is equally important.
Work/life balance, particularlyworking remote and with a flexible work week, rates high when choosing and staying with a career, as does the ability to remain connected whether on-the-road, working from home, or in the office. And catering to these different demands will be paramount for companies who want to hire and retain millennial talent, which will soon be the dominant generation in the workforce.
Adding some fun factor with company swag to top it all off makes your employees your brand influencers. They will be walking around proudly sporting your company sweater, shirts and of course tech gadgets knowing that you have fostered a corporate life environment that allows them to succeed, thrive and life whole lives.
They will work harder for your company, bring in more innovative ideas for success, a have a sense of ownership to your company's financial success.
Metals are far more interesting and attractive promo items than you might think. Brands who have recognized logos or a great story to tell with metal art can be translated into keychains, enamel pins, coins and even cufflinks with great promo potential to advance brand reach and increase brand identity.
Metals have high perceived value and synonymous with worth and accomplishment. Also, metals like enamel lapel pins or cufflinks for fashion are seen as accessories like earrings and necklaces.
We have our simple guide to show you in 3 easy steps how to effectively sell metals to your buyers as the perfect promo item.
1. Choose Your Finish
Imititation Cloisonne: Cloisonné is the technique of creating designs on metal vessels with colored-glass paste placed within enclosures made of copper or bronze wires, which have been bent or hammered into the desired pattern. Known as cloisons (French for “partitions”), the enclosures generally are either pasted or soldered onto the metal body. The glass paste, or enamel, is colored with metallic oxide and painted into the contained areas of the design. Imitation Cloisoone, also called Epola, are made with the same technique but instead filled with hard enamel instead of colored glass.
Soft Enamel: The colored paint is recessed into the metal mold, giving the pins a textured feel. The dimensional look of soft enamel is what makes so many people drawn to them.
Zinc Alloy Brass Dome Glitter Full Color Printing Plating
2. Choose Your Plating
Plating is a surface covering in which a metal is deposited on a conductive surface. Plating has been done for hundreds of years; it is also critical for modern technology. Plating is used to decorate objects, for corrosion inhibition, to improve solderability, to harden, to improve wearability, to reduce friction, to improve paint adhesion, to alter conductivity, to improve IR reflectivity, for radiation shielding, and for other purposes. Jewelry typically uses plating to give a silver or gold finish. Thin-film deposition has plated objects as small as an atom, therefore plating finds uses in nanotechnology.
3. Choose Your Attachments
Metal attachments or fasteners vary from butterfly cluth, rubber clutch, deluxe cluth or magnets. Choosing the right attachment for your metal project will have to do with the kind of finishes and plating you choose.
Our dedicated, skilled and knowledgeable account managers will be able to guide you to choose the right attachements and guide you through the process for your metal project in just these 3 easy steps.
LIMITED QUANTITY: We are offering 50 FREE SunJoy Metal Guide's valued at $50 per book, complete with 20 metal samples and descriptions for you. Offer exclusive to Promoter Insider members. Sign up here to request a guide, while supplies last.
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